UXNYU / Problem solving

Create NYU

Project Details:

Challenge: What can be done to improve transparency amongst school’s staff, prospective employees & students?

Client: NYU

Role: UX Consultant


User Research (Interviews, User Survey) 
Information Architecture 
User Testing

Tools Used:

Paper (Storyboarding, First Iterations)
Adobe Photoshop 

Brief Description


CreateNYU is a collaborative platform where students, teachers or alumni can work with people from different schools within NYU across all campuses including schools at Shanghai or Abu Dhabi. The application is integrated within the home.nyu.edu network so only NYU personnel can access it. Unlike Wasserman, LinkedIn or other similar platforms, the project administrator can actually verify the portfolios and check whatever classes the applying person is currently undertaken.

Competitive Analysis

“Competition brings out the best in products and the worst in people.” –  David Sarnoff


User Survey/ Interviews

User Research

In order to understand the mindset of the users, we released the following survey to materialize user needs:-

Paper Prototypes

The application was planned to be released as Web and mobile app.


While participating in “Create a better NYU” hackathon, the desktop version was created with a collaborative mindset and whose design was different than what home.nyu.edu uses. Since the utility of the project required integration with NYU Home network, the design was re-iterated.


At first, the design for the mobile application was inspired by “Instagram”, but during the user testing, the most common feedback received was to make it look like facebook or twitter since it had similar capabilities of any social networking app.

Screen Shot 2016-03-01 at 7.55.43 PM

User Testing

The application was presented in two hackathons with more than 50 people in the audience. The project received really good feedback based upon its simplicity, utility and effectiveness across each and every campus.

Screen Shot 2016-03-01 at 8.02.03 PM

Annotated Wireframes

Digital Booklet

Click here to view

Recent Portfolios