Challenge: What can be done to provide users the access to locked & exclusive content?
Client: MTV, Nick, TVLand, BET, Comedy Central (All TV apps)
Role: Product Intern
PreZi (Flow Design)
I was part of the TV Everywhere (also known as authenticated streaming or authenticated video on-demand) team in Fall 2015. The idea was to provide ease of access to streaming video content from all Viacom channel to current subscribers to the channel, via an account provided by their participating pay television provider.
Responsibilities/ Tasks worked on:
As a product intern, I did competitive research of most of the well-known media brands like HBO, NBC, ABC, DiscoveryGo.
As a team, we compiled the list of Viacom’s competitors, generated product summaries, analyzed their strengths & weaknesses & how the market outlook is.
Based on the analysis, DiscoveryGo (2015 version) was the most cohesive design to get access to all discovery channels. The theme would only apply to Discovery & its channel since the content provided by the company were of similar nature.
We designed the flow that was consistent amongst all apps (MTV, Nick, BET etc) and all devices (iOS, Android, TV etc).
a) Click on Locked/Exclusive/Live/ Sign In Button
b) Present 3 steps authentication process:
1) Select a Provider
c) Provide feedback loop for negative cases (improper credentials or absence of TV providers)
d) Enable locked content for viewing